MAP & MTP Policy

T.F. RETAY, LLC, its successors and/or assigns ("RETAY USA"), is committed to supporting a healthy and competitive market environment that promotes the long-term success of our brand and our Authorized Resellers. This Minimum Advertised Price ("MAP") Policy is intended to:

• Protect the integrity and premium perception of the RETAY USA brand.
• Support Authorized Resellers in maintaining healthy profit margins.
• Encourage authorized Dealers to invest in customer service, product training, and promotion.

This MAP Policy outlines RETAY USA's minimum pricing for the sale and/or transfer of RETAY ARMS PRODUCTS by Authorized Resellers. RETAY USA reserves the right to discontinue doing business with entities that do not adhere to this MAP Policy.

Authorized Reseller – A Dealer, Direct Dealer or Distributor authorized by RETAY USA to sell or resell RETAY ARMS PRODUCTS.

Dealer – An entity that purchases RETAY ARMS PRODUCTS from an Authorized RETAY USA Distributor and sells them directly to customers using a physical retail location and/or e-commerce platform.

Direct Dealer – An entity that purchases RETAY ARMS PRODUCTS directly from RETAY USA and sells them directly to customers using a physical retail location and/or e-commerce platform.

Distributor – An Entity which supplies RETAY ARMS PRODUCTS to Dealers.

MAP Administrator – The individual RETAY USA employee designated to manage the MAP Policy.

RETAY ARMS PRODUCT – Certain firearms products and accessories imported by RETAY USA and supplied to Authorized Resellers.

Unauthorized Reseller – A Dealer, Direct Dealer or Distributor with which RETAY USA refuses to do business either because of a violation of this MAP Policy or for some other reason, in RETAY USA's sole discretion.

This MAP Policy applies to all advertising of RETAY ARMS PRODUCTS by Authorized Resellers in any and all media formats, including but not limited to:

If a particular RETAY ARMS PRODUCT does not appear on the current MAP Price List, as supplied to Distributors and Direct Dealers quarterly, then this MAP Policy does not apply to that product. The MAP Policy applies to both in-stock and out-of-stock items.

Any advertising method that provides for or suggests a price below the applicable MAP violates this MAP Policy. Prohibited practices include, but are not limited to:

• The use of a rebate, coupon, promotion, giveaway or incentive that reduces the advertised price below the MAP.
• The inclusion of free or discounted products that result in the effective advertised price falling below the MAP.
• Strike-through pricing or visual alterations suggesting a lower price than the MAP.
• Phrases like "Click for Lower Price," "Add to Cart for Price," or "Check Cart for Price" used to mask a price lower than the MAP.

• All advertised prices for RETAY ARMS PRODUCTS must be at or above the published MAP.
• Authorized Resellers may omit pricing entirely or use language such as "Call for Price," "Call for Quote" and "Email for Price."
• This MAP Policy applies to all online and offline advertising, including pricing displayed after customer interaction (e.g., add-to-cart, click-to-see, hover-to-reveal).
• Any method that reveals a price below MAP through website functions or code is a violation of this MAP Policy.
• Direct Dealers and Dealers may sell products they do not physically stock; however, they must strictly adhere to the MAP Policy when doing so, including maintaining compliant advertised pricing, regardless of whether the listings are driven by automated distributor data feeds or third-party fulfillment mechanisms.
• Use of Distributor data feeds is permitted, but any listings generated must fully comply with all MAP Policy guidelines. It is the Direct Dealer and Dealer's responsibility to ensure feeds do not result in advertised pricing that falls below the MAP.
• MAP pricing is updated quarterly and should be followed immediately upon receipt by Authorized Resellers if they wish to continue distributing/selling RETAY ARMS PRODUCTS.

• "Call for Price" and "Call for Quote" may be used only in a non-automated format requiring personal, direct consumer interaction outside the online checkout process.
• "Email for Price" is allowed only if it is non-automated, personalized and not reused or forwarded as an advertised price. Only the phrases "Email for Price" or "Contact for Price" may be used in this context. No discount language or promotional messaging is permitted if using Email for Price.

• All Direct Dealers and Dealers selling on marketplaces or auction sites (e.g., GunBroker) must register any username or alias used with the RETAY USA MAP Administrator if different from its Direct Dealer or Dealer account name.
• Direct Dealers and Dealers must use exact RETAY ARMS UPCs and SKUs in listings.
• No price – whether visible or hidden – may be listed below MAP, including in starting bids, reserve prices, or minimum bids.
• The use of auction features like GunBroker's "Take A Shot" that suggest or promote sub-MAP pricing is strictly prohibited.

From time to time, RETAY USA may authorize promotional periods where specific products may be advertised and sold below the applicable MAP. In these cases:

• RETAY USA will issue written notice to all Authorized Resellers in advance.
• Authorized Resellers may only advertise and sell below the MAP for the specified products and time window.

RETAY USA will monitor advertised pricing and enforce this MAP Policy at its sole discretion. The following steps will be taken in the event of a violation:

First Violation

• Verbal notice issued.
• RETAY USA will explain the violation and offer an opportunity for correction.

Second Violation

• Written warning issued.
• Authorized Reseller account temporarily placed on hold.
• Authorized Reseller must correct the violation within twenty-four (24) hours, after which case the account hold will be cleared on a probationary status.
• After thirty (30) days of compliance with the MAP Policy, the violation will be cleared.

Third Violation

• Authorized Reseller account placed on hold for thirty (30) days.

Fourth Violation

• Authorized Reseller account placed on hold for one hundred and eighty (180) days.
• RETAY USA will evaluate whether or not to reinstate the account, in RETAY USA's sole discretion.

Fifth Violation

• Permanent termination of Authorized Reseller status.

• For the purposes of this MAP Policy, any Direct Dealer or Distributor which has not received or acknowledged the RETAY USA MAP Policy is considered an Unauthorized Reseller.
• RETAY USA Distributors must not supply RETAY ARMS PRODUCTS to Dealers which the Distributor knows to have violated the MAP Policy without the written permission of RETAY USA.
• RETAY USA does not require Distributors to submit or maintain signed MAP acknowledgments from downstream Dealers. However, each Distributor is expected to ensure that any Dealer it supplies with RETAY ARMS PRODUCTS has been informed of the current MAP Policy.
• RETAY USA reserves the right to discontinue doing business with Distributors which knowingly or repeatedly supply Unauthorized Resellers with RETAY ARMS PRODUCTS.

In addition to MAP Policy compliance for Distributors and Direct Dealers, RETAY USA requires all authorized Distributors to adhere to a Minimum Transfer Price ("MTP") Policy.

• Distributors must not sell or transfer RETAY ARMS PRODUCTS to any Dealer below the designated MTP.
• The MTP Price List will be issued quarterly alongside the MAP Price List.
• Selling below MTP, directly or through incentives/rebates, will be considered a policy violation.
• RETAY USA reserves the right to terminate distribution rights for violations of the MTP Policy.

A new RETAY USA MAP Price List and MTP Price List will be issued on the first business day of each calendar quarter. Authorized Resellers must update advertised prices immediately upon receipt to remain in compliance.