Privacy Policy

1. Information We Collect

Information You Provide

When you interact with our website, we may collect:

• Contact Information: Name, email address, mailing address, phone number
• Account Information: Username, password (encrypted), profile preferences
• Communications: Inquiry details, warranty registration information, customer support messages
• Newsletter Subscriptions: Email address and communication preferences
• Survey Responses: Feedback and preferences you share with us

Information Automatically Collected

• Device Information: Browser type, operating system, device type
• Usage Data: Pages viewed, time spent on site, navigation patterns, referring URLs
• Analytics Data: Collected via Google Analytics (see Cookies section)
• IP Address: For security, fraud prevention, and geographic analysis

Information from Third Parties

• Dealer Locator: If you request dealer information, we may receive confirmation from our dealer network
• Email Service Provider: Mailchimp tracks email engagement (opens, clicks) for our communications

2. How We Use Your Information

We use your information for:

Business Operations

• Processing dealer inquiries and warranty registrations
• Responding to customer support requests
• Improving website functionality and user experience
• Analyzing site traffic and user behavior

Communications

• Sending order confirmations and transaction-related updates
• Providing customer support and technical assistance
• Sending newsletters and promotional content (with your consent)
• Responding to your inquiries

Legal & Security

• Complying with legal obligations and law enforcement requests
• Preventing fraud, spam, and security threats
• Enforcing our Terms of Service
• Protecting our rights and property

We do not process payments directly. All firearm purchases are completed through our authorized dealer network. We do not store credit card information.

3. Information Sharing & Disclosure

Third-Party Service Providers

We share information with trusted partners who help us operate our business:

These partners are contractually obligated to:

• Use data only for specified purposes
• Maintain confidentiality and security
• Comply with applicable privacy laws

Legal Disclosures

We may disclose information when required by:

• Valid legal process (subpoena, court order, warrant)
• Law enforcement or regulatory agencies
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activity

Business Transfers

If Retay USA is acquired or merged, your information may transfer to the new owner. We will notify you before your data becomes subject to a different privacy policy.

We do NOT:

• Sell your personal information to third parties
• Share your data for third-party marketing purposes
• Rent or lease customer lists

4. Cookies & Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help websites remember your preferences and activity.

How We Use Cookies

Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics collects:

• Pages visited and time spent
• Traffic sources and referrals
• Device and browser information
• Geographic location (country/city level)

Learn more: Google Analytics Privacy Policy
Opt out: Google Analytics Opt-out Browser Add-on

Your Cookie Choices

Browser Settings: You can control cookies through your browser:

• Chrome: Settings → Privacy and Security → Cookies
• Firefox: Preferences → Privacy & Security
• Safari: Preferences → Privacy
• Edge: Settings → Privacy, Search, and Services

Note: Disabling cookies may limit website functionality (shopping cart, saved preferences, etc.).

5. Your Privacy Rights

All Users

You have the right to:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your data (subject to legal requirements)
• Opt-out: Unsubscribe from marketing emails
• Data Portability: Receive your data in a portable format

To exercise these rights: Email support@retayusa.freshdesk.com

California Residents (CCPA/CPRA)

Under California law, you have additional rights:

Right to Know:

• Categories of personal information collected
• Sources of information
• Business purposes for collection
• Third parties with whom we share data

To submit a CCPA request:

• Email: support@retayusa.freshdesk.com
• Mail: Retay USA, PO Box 281, Easton, MD 21601
• Subject Line: "California Privacy Rights Request"

We will respond within 45 days and verify your identity before fulfilling requests.

European Users (GDPR)

If you are in the European Economic Area (EEA), you have rights under GDPR:

Legal Basis for Processing:

• Consent: Newsletter subscriptions, marketing communications
• Legitimate Interest: Site analytics, fraud prevention, customer support
• Legal Obligation: Compliance with laws and regulations

Your GDPR Rights:

• Right to access, rectification, erasure, and data portability
• Right to restrict or object to processing
• Right to withdraw consent
• Right to lodge a complaint with your data protection authority

To exercise GDPR rights: Email support@retayusa.freshdesk.com

6. Data Security

We implement industry-standard security measures:

Technical Safeguards

• SSL/TLS Encryption: All data transmitted to our site is encrypted (HTTPS)
• Secure Servers: Hosted on protected infrastructure with firewalls
• Access Controls: Limited employee access on a need-to-know basis
• Password Protection: Encrypted password storage (bcrypt/Argon2)
• Regular Updates: Security patches and software updates

Organizational Safeguards

• Employee training on data privacy
• Confidentiality agreements with staff and partners
• Regular security audits and monitoring
• Incident response procedures

No system is 100% secure. While we use commercially reasonable protections, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password.

7. Data Retention

We retain your information only as long as necessary:

After the retention period, we securely delete or anonymize your data.

8. Age Requirements

Federal Law Compliance

Our website and products are intended for adults:

• Shotguns & Rifles: You must be 18 years or older to purchase
• Pistols: You must be 21 years or older to purchase
• Website Use: We do not knowingly collect information from individuals under 13 years of age

COPPA Compliance (Children's Online Privacy Protection Act)

We comply with COPPA and do not knowingly collect data from children under 13. If we discover we have inadvertently collected such information, we will delete it immediately.

Parents/Guardians: If you believe a child under 13 has provided us with personal information, contact us at support@retayusa.freshdesk.com.

Age Verification

Firearm purchases are completed through our authorized FFL dealer network, which is responsible for all required age verification and background checks per federal and state law.

9. International Users

United States-Based Service: Retay USA operates in the United States. If you access our site from outside the U.S., your information will be transferred to and processed in the United States.

Data Protection Standards: U.S. privacy laws may differ from those in your country. By using our site, you consent to the transfer of your information to the United States.

European Users: If you are in the EEA, see Section 5 for your GDPR rights.

10. Changes to This Policy

We may update this Privacy Policy to reflect:

• Changes in our practices
• New legal requirements
• Website functionality updates
• User feedback

We will notify you of material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending email notification for significant changes (if you have an account)

Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

Privacy Questions

For privacy-related inquiries, requests, or concerns:

General Contact

• Customer Support: support@retayusa.freshdesk.com
• Warranty Service: service@teamretay.com
• General Inquiries: chris@teamretay.com

Response Time: We aim to respond to privacy requests within 10 business days (45 days for California CCPA requests).